Targeting for the advanced

Promotional opportunities in Facebook. The work of Facebook + Instagram algorithms. How to form a core audience and describe the consumer portrait. How the theory of generations affects advertising. How to work with different audiences, what are clicks, leads, sales, ROAS, RevShare, CPC, CPM, understand KPI.
Possibilities of advertising displays, formats of payment for advertising, formats of advertising placement, rules of creating the structure of accounts, evaluation of the effectiveness of the advertising cabinet.
Features of geographic targeting, audience by interests, audience of engaged users, Look-a-like audience, intersection of audiences.
Familiarization with Business Manager and features of the Ads Manager interface, how to create and prepare it for work. Working out a personal account in Business Manager. Features of working with Ads Manager, advertising cabinet. Creating ads with goals, reports and metrics.

What you will learn:
ad development
running ads in stories
audience overlay
retargeting

This course is for these who:
targetologists, smm, marketers

OUR TRAINING INCLUDES:
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
-Lifetime access to the course and its future updates.
-24/7 Support: If you have questions, we will always be willing to answer them.
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

Course content:8 sections • 74 lectures • 5h 43m total length