Marketing Communication

Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is "Integrated Marketing Communication" is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix.

These include:

Advertising

Sales Promotion

Public Relation/ Publicity

Direct and Digital Marketing

Personal Selling

These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.

What you will learn:
What is Communication?
What are the components of communication?
What are the Strategic Goals of a Marketing Communication?
What is Integrated Marketing Communication (IMC)?
What is a Promotion Mix?
Understanding Advertising
Understanding Sales Promotion
Understanding Public Relation
Understanding Direct & Digital Marketing
Understanding Personal Selling
How to decide on the budget of advertising?
Understanding Media Mix

This course is for these who:
BBA and MBA students
Marketing Students
Marketing professionals
Businesses and organisations

OUR TRAINING INCLUDES:
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
-Lifetime access to the course and its future updates.
-24/7 Support: If you have questions, we will always be willing to answer them.
-Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

Course content:16 sections • 146 lectures • 15h 10m total length